Exclusive, private-tier fitness programming delivered directly to your luxury building's fitness center. Precision engineered for the uncompromising executive.
You run divisions. You close deals. You're the most disciplined person in every room you walk into — professionally.
So why does the body you walk into those rooms in tell a completely different story?
The suit hides it. The jacket stays on. Strategic positioning in group photos. You know exactly what you're doing — and you know exactly why.
That ends here.
Equinox. Crowded. Impersonal. You cancel when work gets busy — which is always.
Boutique Studios. SoulCycle. Barry's. Great sweat. Zero physique change.
Wellness Trainers. Nice. Supportive. But you're not paying $200/hour to be told you're doing great.
At-Home Programs. Peloton. Mirror. That app your colleague swears by. It didn't stick.
You don't need another gym membership.
You need a deadline-driven transformation.
I come to your building's luxury fitness center. Regain 4-5 hours of lost commuting time every week.
Total discretion and focus. No crowded locker rooms, no waiting for equipment, no distractions.
Data-driven protocols tailored to your specific biomechanics and executive lifestyle demands.
We meet in your building gym for 30 minutes. We evaluate your current fitness level, discuss your goals, and map out exactly what your program needs.
A personalized plan built around your goals, your schedule, and your building gym equipment. Nothing generic. Nothing off-the-shelf.
Train 3x per week in your building. Same days, same times. We come to you. Show up 30 seconds from your apartment door.
Weekly check-ins. Monthly progress photography. Bi-weekly body composition analysis. Results guaranteed — or we work for free until you do.
Every engagement is private, precise, and built around results — not volume.
12 sessions monthly · 3x per week · Your building gym
Train with your spouse or partner · Built-in accountability
Manhattan-adapted protocols · Business dinners included
Our signature transformation · 36 sessions · Guaranteed results
Age 47 · Managing Partner, Private Equity · Park Avenue, UES
"I stopped wasting two hours per week commuting to Equinox and started getting results I haven't seen since college. Training in my building gym was the unlock. No excuses. No commute. Just results."
3 Fitness Studios Founded · 10+ Years · 200+ Clients · NBA Players Trained
I've spent over a decade building fitness businesses from nothing — starting with 600 square feet subleased from a Zumba studio and growing through three fitness studios, including CRAG, the only Versaclimber studio on the East Coast.
CRAG attracted NBA players and semi-professional tennis players. The Real Housewives of New Jersey producers called us to shoot a segment. Members called it their second home and said they'd follow me wherever I went next.
Wherever I went next is here. Penthouse Athletic Club is CRAG evolved — the same philosophy of simplicity, honesty, and outsized attention, delivered in your building gym instead of mine.
"The highest-performing people in New York were wasting their most valuable resource — time — commuting to gyms that didn't deserve it."
"I manage $500M in assets. I cannot afford to look like I don't have my life together. The 12-Week Executive Makeover gave me the physique that matches my professional success."
"I tried Equinox for three years. Nothing happened. I did the 12-Week Executive Makeover and everything happened. In 90 days I had the body I wanted for my daughter's wedding in the Hamptons."
"I'm a senior partner at a white-shoe law firm. I work 80-hour weeks. I thought I didn't have time for a transformation. Turns out I didn't have time not to do this."
From 59th to 96th Street. Fifth Avenue to the FDR Drive. If you're on the Upper East Side, we train in your neighborhood — likely in your building.