The Upper East Side's most exclusive transformation program. 36 private sessions. Custom nutrition. Guaranteed results. Limited to 3 clients per month.
You know the moment. The one where you caught your reflection in a window — not a mirror you prepared for, just a window — and didn't recognize yourself.
Or the photo from the firm retreat that made you quietly ask someone to never send that one around. Or the physical you skipped last year because you already knew what the numbers were going to say.
You've been managing around it. Suits cut a certain way. Jacket stays on even when everyone else has taken theirs off. Strategic positioning in group photos. You know exactly what you're doing — and you know exactly why.
That ends in 12 weeks.
Age 47 · Managing Partner, Private Equity · Park Avenue, UES
"I stopped wasting two hours per week commuting to Equinox and started getting results I haven't seen since college. Training in my building gym was the unlock. No excuses. No commute. Just results."
Movement assessment, program design, and structural realignment. We fix the fundamentals before we push intensity.
High-intensity strength training and precise nutrition partitioning. This is where the physique starts to change.
Final conditioning phase. We strip the last layers to reveal the work underneath. Peak condition, on deadline.
| Component | Value |
|---|---|
| 36x Private Training Sessions | $7,200 |
| Custom Nutrition Protocol | $1,600 |
| Bi-Weekly Progress Tracking & Photography | $1,200 |
| Total Retail Value | $10,000 |
"Follow the program for 4 weeks. If you don't see measurable results — on the scale, in the mirror, or in your performance — we'll give you 50% of your investment back and train you for 4 additional weeks at no charge. We have never had to honor this guarantee."
You spend more than this annually on an Equinox membership you use inconsistently. The question isn't whether $8,500 is a lot — it's whether looking and feeling the way you want to look and feel is worth $8,500. For our clients, it always is.
You have time. You're spending that time commuting to a gym and having mediocre workouts. We replace that with 3 focused sessions in your building gym. Your total time investment is the same or less. Your results are dramatically better.
We've trained clients in building gyms with nothing but dumbbells and a cable machine. We assess your equipment before designing your program. If there's a genuine limitation, we tell you before you commit.
Because this isn't open-ended. There's a deadline — 12 weeks. There's a guarantee — measurable results or 50% back. There's a system — not random workouts. And there's accountability that doesn't let you quietly fall off.
Of course. We only accept 3 transformation clients per month across the entire Upper East Side. When those spots fill, the next opening is 30 days away. Every day you wait is a day further from the version of yourself you committed to being.
"I manage $500M in assets. I cannot afford to look like I don't have my life together. The 12-Week Executive Makeover gave me the physique that matches my professional success. The ROI on this program is higher than most deals I close."
"I tried Equinox for three years. Nothing happened. I did the 12-Week Executive Makeover and everything happened. In 90 days I had the body I wanted for my daughter's wedding in the Hamptons."
"I'm a senior partner at a white-shoe law firm. I work 80-hour weeks. I thought I didn't have time. Turns out I didn't have time NOT to do this. Best decision I've made in a decade."
We limit the 12-Week Executive Makeover to 3 clients per month across the entire Upper East Side. This ensures every client gets the full attention the program demands. There are currently 3 spots available. When they're gone, the next opening is 30 days away.
Claim Your Spot — $8,500Or call (212) 361-9010