The 12-Week Executive Makeover:
From Boardroom Body to Beach Body in 90 Days

We assess your building's gym before we start — that's what the free Building Assessment is for. Most Upper East Side residential gyms have more than enough equipment to run a complete transformation program. We've trained clients across 50+ buildings and have yet to find one we couldn't work with. In the rare case where equipment is genuinely insufficient, we'll discuss options upfront before you commit to anything.

This is exactly why we don't use meal plans. Rigid meal plans fail executives — your schedule is unpredictable by design. Instead, you receive flexible nutritional frameworks that work around restaurant menus, business travel, and social obligations. You'll know how to eat at any restaurant in Manhattan and still make progress. No embarrassing diet restrictions at client dinners. No excuses, no rigidity, no failure.

Three training sessions per week, each approximately 45–60 minutes. That's it. Because we're in your building, there is zero commute time. You're looking at 2.25–3 hours of actual training per week — less than half what you're currently spending just getting to and from Equinox, before a single rep is done.

Equinox trainers manage 6–10 clients simultaneously or back-to-back. Your session is competing with their other clients, their floor management responsibilities, and their commercial incentive to not push clients too hard — because unhappy clients cancel. Our model is structurally different: one trainer, one client, complete focus every session, and direct financial alignment with your results. The economics and the outcomes are not comparable.

Based on 200+ clients, the typical 12-week range is: 16–34 lbs fat loss, 4–12 lbs lean muscle gain, 2–6 inches off the waist (1–2 dress sizes), and dramatic improvements in energy, sleep quality, and strength. James Mitchell's results — 26 lbs fat lost, 6 lbs muscle gained, 6 inches off his waist — sit in the middle of that range. Individual results depend on starting point, compliance, and biological factors we assess upfront during your Building Assessment.

We track body composition (fat mass and lean mass) at the start and bi-weekly throughout the program. "Measurable results" means a documented decrease in fat mass and/or improvement in body composition percentage after 4 weeks of program compliance. We define compliance as attending at least 10 of the 12 possible training sessions in weeks 1–4, and following the nutritional framework as prescribed. If you show up and do the work, you will see results. If you don't, we make it right.

You receive a complete long-term maintenance protocol and the option to continue month-to-month — no long-term contract. Most clients continue training at a reduced frequency (1–2× per week) to maintain their results. The goal of the 12-Week program is to deliver a transformation and give you the tools to sustain it independently — not to create a dependency that keeps you paying indefinitely.

The 12-Week Executive Makeover is a complete program, priced as such. We don't offer mid-program cancellation refunds for change of mind. If a legitimate medical issue or life emergency arises, we'll work with you individually. Our guarantee covers non-performance on our side — not change of heart. This is precisely why we screen clients before accepting them: we want people committed to the outcome, not people on the fence.

Of clients who complete the program — attend sessions and follow the protocol — 100% have measurable body composition improvements by week 4. Our 4.9-star rating across 87 reviews reflects this. The clients who don't see results are clients who don't follow the protocol, and those clients self-select out early. We are selective about who we accept precisely because we want our success rate to stay at 100%.

NASM (National Academy of Sports Medicine) certified, with 10+ years of experience and 200+ clients trained across the Upper East Side. We work exclusively with executives and high-performing professionals — we understand your lifestyle, your schedule, and what you actually need. Our client list includes managing partners, C-suite executives, and senior professionals across finance, law, and real estate on the Upper East Side.